External services in the areas of commercial management, marketing and communication.

After almost 30 years’ experience of commercial management and marketing in the wine sector, I put my experience at the service of organizations that need an external vision of their company, to help achieve new objectives that arise in this changing world

“It is said that to remain the same you do not have to do the same”

Our clients are large, medium and small wineries with premium or mid-range wines, who are already present, or would like to be present, in different channels: the hospitality and catering sectors, wine clubs, e-commerce and national and foreign markets. Awareness of our own strengths and weaknesses and knowledge of the markets helps us find customers and maintain their loyalty over time.

Wineries face drastic economic and consumer changes, now more than ever, therefore, it is necessary to make decisions that adapt to this changing and complex world as a way to remain competitive within the business environment. Strategic management is essential to achieve good results.

Audit as the first step to project development.

Definition of strategic objectives.

Definition of the philosophy and mission of the winery. Establish short and long-term objectives in order to achieve the winery mission.

Strategic planning

Formulate various possible strategies and choose the most appropriate. Develop an organizational structure to achieve the strategy.

Strategic implementation

Ensure the necessary activities to ensure that the strategy are carried out successfully and control the effectiveness to achieve winery objectives. The strategic management process requires advance planning to establish what to do, how and when to do it and by whom, as well as a process of continuous decision-making.

New project business plans

In order to bring newly created wine companies to fruition, it is essential to avoid mistakes relating to the design, location, grape varieties, style of wines and their oenological component. In addition, the size and scope of the project, the creation of the brand and financial considerations, such as realistic sales forecasts and amortization, are all part of a business plan and must be undertaken rigorously.

Marketing Consultancy

As the need to know our client and satisfy their needs is fundamental, the first step is to ensure they understand what we want to say, to earn their trust and activate their decision-making process to reach that magical moment ... the sale. Our knowledge of the marketing for the wine sector ensures we provide the best solution in each case using appropriate and targeted tools. There is no greater mistake than adapting marketing strategies of other consumer products to wine due to a lack of knowledge. The objective is to sell more and better, growing the brand.

Our knowledge of the marketing for the wine sector ensures we provide the best solution in each case using appropriate and targeted tools. There is no greater mistake than adapting marketing strategies of other consumer products to wine due to a lack of knowledge. The objective is to sell more and better, growing the brand. marketing del sector enológico nos ayudan a aportar la mejor solución en cada caso, utilizando las herramientas especificas adecuadas. No hay peor error que por falta de conocimiento adaptemos el marketing de otros productos de gran consumo al vino. Los objetivos a alcanzar son vender mas y mejor, haciendo crecer la marca.

Comunication

Business and markets

Wine

Consultancy request

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